Highlands Tourism Development Commission (TDC)
Appointed by Macon County
Jim Tate - Highlands Town Commissioner
John Shearl - Macon County District 1 Commissioner
Bill Futral - Futral Enterprises, Small Accommodations
Thomas Keenan - Old Edwards Hospitality, Large Accommodations
Bill Bubenik - Elevation of Highlands, Retail
Kay Craig - Ugly Dog Pub/The High Dive, Restaurant
Charlotte Muir - The Highlands Performing Arts Center, Non-Profit
Mission & Vision
Mission: We position Highlands as a premier mountain destination through smart promotion and standout visitor experiences.
Vision: Highlands is a premier mountain destination known for extraordinary natural beauty, vibrant small-town charm, and a thriving business community.
Meetings
The Highlands Tourism Development Commission is scheduled to meet at 9am on the following dates in 2026: January 21, April 22, July 15 and October 21. Meetings are held at 108 Main Street, Highlands, NC, 28741.
Annual Report
Click here to view our 2024-25 Fiscal Year Annul Report.
990 Form
Click here to view our 2024 990 Form.
The Highlands Chamber of Commerce/Visit Highlands, NC financial statements for the use of Occupancy Tax are available for review upon request. Please email director@highlandschamber.org to make an appointment.
Audit
Click here to view our 2023-24 Fiscal Year Audit. Includes both Chamber income and occupancy tax income received from Macon County, as both fall under the same Federal EIN number.