Highlands Chamber of Commerce and Visit Highlands, NC
The Chamber Board of Directors represent a cross-section of business and professional leadership in the community. The Chamber serves two primary purposes.
One as a Chamber of Commerce which provides leadership to support the local business community promoting favorable economic growth in the area.
The second purpose as Visit Highlands, NC (destination marketing) which informs, connects, and inspires our residents and visitors with the goal to drive destination economic impact, job creation, community sustainability, and quality of life. Genuine and unselfish interest in the Chamber and Visit Highlands, NC objectives is the first requirement for Board Members and Tourism Development Members.
Our Board is guided by our Missions, Visions and Values
Chamber
Mission: We strive to enhance and promote economic vitality and quality of life in the Highlands community.
Vision: To be the most valuable resource forging partnership between businesses and residents for prosperity while preserving the uniqueness of Highlands.
Visit Highlands, NC
Mission: To promote travel to Highlands NC for the economic benefit of all.
Vision: To be a year-round destination for those seeking an authentic leisure experience that makes the most of the area’s resources and unique culture.
Values:
- Research-driven organization.
- Maintain brand consistency.
- Preserve the unique culture of Highlands.
The Highlands Chamber of Commerce/Visit Highlands, NC financial statements for the use of Occupancy Tax are available for review upon request. Please email director@highlandschamber.org to make an appointment.
2025-26 Board of Directors
Chairperson
Bryan Lewis - Highlands Smokehouse
Vice Chairperson
Julie Upshaw - Blue Ridge Legacy Law
Treasurer
Josh Smith - First Bank
Directors
Shayna Bigazzi - Altaterra Events
Bill Bubenick - Elevation of Highlands
Leigh Hartman - Calder's Coffee
Charlotte Muir - The Highlands Performing Arts Center
Immediate Past Chair
Blye Hunsinger - Old Edwards Inn
The Highlands Chamber of Commerce Board meetings are held the third Thursday of all odd numbered months at 1pm. 2026 meetings dates are as follows: 3/19, 5/21, 7/16, 9/17 and 11/19. Meetings are held at 108 Main Street, Highlands, NC 28741.
