Highlands Chamber of Commerce Board of Directors

The Chamber Board of Directors represent a cross-section of business and professional leadership in the community. The Chamber serves two primary purposes. One as a Chamber of Commerce which provides leadership to support the local business community promoting favorable economic growth in the area. The second purpose as Visit Highlands, NC (destination marketing) which informs, connects, and inspires our residents and visitors with the goal to drive destination economic impact, job creation, community sustainability, and quality of life. Genuine and unselfish interest in the Chamber and Visit Highlands, NC objectives is the first requirement for Board Members.

Our Board is guided by our Missions, Visions and Values


Mission: We strive to enhance and promote economic vitality and quality of life in the Highlands community.

Vision: To be the most valuable resource forging partnership between businesses and residents for prosperity while preserving the uniqueness of Highlands.

The Chamber of Commerce Board of Directors holds monthly meetings on the third Tuesday of each month at approximately 10am following the Visit Highlands, NC meeting in the Highlands Chamber of Commerce Conference Room.

Visit Highlands, NC

Mission:   To promote travel to Highlands NC for the economic benefit of all.

Vision:  To be a year-round destination for those seeking an authentic leisure experience that makes the most of the area’s resources and unique culture.


  1. Research-driven organization.
  2. Maintain brand consistency.
  3. Preserve the unique culture of Highlands.

The Macon County Tourism Committee meets quarterly. The schedule for FY 2021 / 22 is July 29, 2021; January 27, 2021; April 28, 2022; and July 28, 2022 at 8:30am in the Highlands Chamber of Commerce Conference Room.

The Board of Directors for Visit Highlands, NC meets the third Tuesday of each moth at 9am in the Highlands Chamber of Commerce Conference Room.




John Woods:  The Park on Main

Vice Chairperson

Trisha Cox - Berkshire Hathaway 


Elizabeth Swift - Swift Accounting


Pat Gleeson: White Oak Realty

Blye Hunsinger- Highlands Burrito

Anita Lupoli: T. J. Bailey

Mary Adair Trumbly: Martin Lipscomb Performing Arts Center

Charlotte Muir: Highlands Biological Foundation


Executive Director: Kaye McHan

Director of Visitor Services: Beverly Wichman

Business Services: Vacant

Office Coordinator: Marci Sherwood