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Main Street 

Highlands is fertile grounds for the small business seeds planted and nurtured by generations of dreamers and passionate merchants. These are individuals, couples, and families who have wagered that their unique visions of retail glory will resonate with Highlands’ unique blend of locals, and those just looking for a getaway. 

Park and Walk is an unheralded benefit of life in a little town with a vibrant downtown. If your concept of healthy living leans toward retail therapy, Main Street Highlands is just the tonic. Parking and additional retailers can easily be found on Spring Street, Fourth Street and Carolina Way and you’ll earn a few extra steps too!

In 2023, Highlands was again named a winner in the USA TODAY 10Best Readers' Choice travel award contest for “Best Small Town for Shopping.”  

“The picturesque Main Street in the small North Carolina town of Highlands is a shopper’s paradise stocking a little of everything – sportswear, gift items, European and American antiques, home decor and accessories, fine art and kitchen gear,” said USA TODAY.