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Our beautiful shop feels like it was always nestled in the heart of this bucolic mountain town, long visited for its hiking, camping and fly fishing. Located on the heart of Main Street, it's stocked with a well-chosen selection of seasonal must-haves and is minutes away from the legendary Highlands Inn. Founded in 1977 by brothers Jay & Kevin McLaughlin, J.McLaughlin is a modern classic American sportswear and accessories brand for men and women recognized for a distinctive flair for color and signature portfolio of prints.